We share a new way of cooking for catering
Backed by previous experience in the sector, 20 years ago we started Firex to design and produce equipment for professional kitchens around the world.
Since then, we have been committed to ensuring that Firex is synonymous with safe, high-performance and innovative products in the hands of chefs, food technicians and teams from every nation and continent, transforming the catering kitchens into a laboratory of taste..
We are custodians of an infinitely reproducible quality
Masters of a culinary tradition unique in the world, we are the promoters of a food culture at the service of the community.
We give chefs of every professional kitchen the chance to infinitely replicate their preparations, and the satisfaction of finding the same quality in each.
From Rome to New York, from Dubai to Shanghai, their recipes have the same taste, and the dishes retain the same properties.
Versatility is one of our secret ingredients
We produce a wide range of cookers and professional machines with which to carry out various types of cooking, from traditional to pressure, in a simple way, thanks to automated procedures that save time and resources.
To meet all needs we develop each line in different capacities and with gas, electric or steam heating systems.
Each model can be equipped with dedicated accessories and optional extras, designed in compliance with the characteristics of the food and its properties.
FTC (Firex Touch Control)
The professional kitchen has a hi-tech heart
Our professional cooking equipment is highly automated.
It allows you to set cooking programmes, and monitor the progress of each phase, ensuring the safety and control of each process.
Each machine equipped with an FTC (Firex Touch Control) electronic board has a practical and intuitive interface with which to memorise and adjust each function.
With a simple touch, you can access the programmes and have every phase of preparation under control.
Firex kitchen lab: experimentation at your fingertips.
Part of our job is to make sure our customers are satisfied and able to make the most of their tools. This is why we take care in providing practical demonstrations on their correct operation.
To do this, we have dedicated a large area to the installation of various models, organised in various stations, each of which is connected to the gas, electric or steam line, and cooling line.
And it is here where we also carry out our training courses dedicated to chefs, food technicians and pastry chefs, offering them the possibility to acquire the skills necessary to cook their recipes in the best way possible with our professional machines.
After twenty years of professional experience, a group of skilled businessmen in the field of industrial kitchens founded Firex srl.
After 2 intense years of research and development, Firex takes part in its first international fair.
Launch of the new processing department, it doubles the production surface.
Firex obtains the UNI EN ISO 9001:2000 certificate.
The Marco Polo award is awarded by the Chamber of Commerce for “Significant contribution to the development of trade in the international markets”.
The 10 million euro turnover has been reached.
15000 units installed.
The new wing of the west plant dedicated to R&D and sales is inaugurated.
90 countries supplied.
Despite the global economic crisis, Firex confirms the positive trend with a further increase in turnover.
40000 units installed.
Firex won the Innovative Water/Energy Saving Equipment Award at the Asian Catering Equipment awards (ACE Awards) with Cucimix.
3000 machines produced per year
mq. of headquarters
25 tons of steel purchased and processed.
We look ahead, beyond the boundaries of taste
We love our work and we are aware of being in a highly competitive and rapidly evolving market. We believe that in order to grow and improve it is necessary to think big and seize opportunities, and that is why today we are part of a large international group.
The Middleby Corporation is the world leader in the foodservice and food-processing equipment sector, as well as in the design and construction of machinery and equipment for kitchens.
We take our philosophy everywhere
Ever since we began our business, we have attended the main international trade fairs to spread our values through our products.
- Ipack IMA Milano
- IBA Monaco
- Cibustec Parma
- Intenorga Amburgo
- Gulfhost Dubai
- Prosweet Colonia
- Host Milano
- Fha Singapore
- Nra Chicago
Craftmanship at the service of innovation
We are manufacturers, and we are proud of it. Our production activity begins from the processing of the raw material with which we make each product; stainless steel, an alloy with unique properties of resistance to heat, wear and corrosion, ductile and highly hygienic.
We use exclusively high-chromium steel, AISI 304 and AISI 316, which we work with advanced machinery and with an important human contribution starting from the sheet that we cut, bend, weld and finish directly in our factory. Each selected sheet maintains its traceability up to the finished product, guaranteeing a certified and exceptional quality system.