Firex, worldwide leader in the food-service and food-processing equipment sector and member of the American Group The Middleby Corporation, today launches the new Corporate website www.firex.com. It has been renewed in design and contents, through a restyling project that is part of a digital strategy of the Group. The purpose is to ensure the maximum visibility of the solutions for the food service and food processing sector, on the web. Firex.com is designed and developed to offer a friendly but engaging user experience, accessible by any type of device. Currently in two languages: Italian and English, in the coming weeks it will also be available in Spanish and German.
The new site, being a milestone in the company's Digital Transformation journey, is an opportunity to tell its story, carried on with passion for over 40 years, supporting partners in the food service and food processing sectors.
The site, reflecting the Group's strategy, has been designed to ensure maximum accessibility and usability of the contents. These are organized either by sector: food service or the food processing, or based on the production process researched. Furthermore, all Firex range is stating on the "Solutions" page with the possibility of requesting the digital catalogues.
Do you need help? The internal search engine will help you find the right boiling pan, braising pan or cooker. Can't find what you're looking for yet? Click on your assistant at the bottom right, fill out the form and a Firex contact will get in touch with you.
All site news are periodically included within the "news" page, in the form of articles, press releases, videos, interviews and insights.
Firex, with its new website, focuses on digital as a communication channel with its customers and with all other stakeholders. For this reason, a renewed presence on its Social Media channels: Instagram, Facebook, Linkedin, Youtube and Twitter. Firex want to create an innovative experience and a "real time" reaction, to transmit the Company's mission and values making it a leader.
A new website that is ever closer to the needs of a dynamic and international market. Firex.com, with an innovative and modern design, is projected to meet the visitor’s needs: they can easily and with a few clicks find the perfect machine to support and improve their work.
Come and visit us on: www.firex.com
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Firex launches its new website worldwide. Today all the information and solutions for the food processing and food service sector are easier and faster to reach on firex.com