Ghost kitchen and ghost restaurants represent a new type business model for today needs. This has all started recently, as many restaurants have started to outsource not only delivery activities but also direct orders, perhaps coming from various web sites aggregators for requests to which the restaurant had subscribed. A trend that in 2020 has increased precisely because of the health emergency. This has led to the creation of work spaces, in dedicated and decentralized kitchens, with respect to the location of the restaurant. Here come the new business models for professional catering. Real business models for professional catering that are innovating the sector.
We propose below the correct definitions to clarify the different business models that take the name: "Ghost".
It is the model in which a single operator manages a remote kitchen, in which the food produced is connected to one or more brands exclusively dedicated to delivery. The ghost kitchen does not administer directly to the public. There is no dining room but we find production areas set up with professional catering machines: professional Jacketed kettles and bratt pans.
They are a catering service totally dedicated to delivery. The ghost restaurant only serves customers via delivery based on telephone orders or online food orders. It does not have a room or dining room.
The operators dedicate only one area of the restaurant kitchen, exclusively to the production and management of "food delivery" home delivery.
The same kitchen but shared by several operators. A sort of restaurant co-working. Several restaurateurs coexist in the same space, each independent of the other.
They are kitchens dedicated to the production and delivery of food produced under the franchise or licensing license of another brand.
To help us navigate this evolving world of ghost kitchens, we propose the map by Jennifer Marston - thespoon.tech who took a snapshot of the current international panorama of the different types of ghost kitchens active.
Also in Italy, thanks to the arrival of many online food aggregators and distributors specialized in delivery, the Ghost phenomenon has arrived. Just in this last year to face forced closures, restaurateurs have resorted to web technologies, going to expand their offer also including delivery, home delivery.
Here are a few sample numbers:
Today in Italy, Delivery represents the only way forward for many operators in the Horeca sector to maintain an active contact with their customers. Currently in Italy the main direction is to exploit the raw materials that the restaurants already have, and create a brand dedicated only to the delivery, that can allow restaurants the following :
Precisely the enhancement of delivery caused by the Covid19 health emergency, has set foot in the launch of new "ghost" business models, also in Italy where we find the majority of ghost kitchens and ghost restaurants.
For those who work in the restaurant sector, activating these new methods of customer service is not immediate but requires rethinking the entire business model of the company. Firex Srl, a leading company in the food service and food industry sector, will support companies that want to seize the opportunity for successful delivery, it accompanies the ghost kitchen, ghost restaurants and restaurateurs on innovative solutions capable of guaranteeing standardization and efficiency in every process and application.
Every process and application is feasible with Firex machines, whether you are a ghost kitchen, a ghost restaurant or you are employed in the food service or food industry sector. A wide range of solutions are illustrated here:
A team of professionals always available to customers to provide friendly advice capable of following the customer in all phases of development of their business. A staff also dedicated to the Ghost world in catering, capable of helping the customer in all its needs. Firex offers quality and process control with a solution for every need.
If you want to clarify your ideas and get help for your business, visit Firex Ghost.
Brugnaro Srl: we have relied on the Firex experience because our wish has been to keep the quality level of our products high.
Food Boutique ghost kitchen from Verona, has chosen Cucimix to research and respect the raw material, as mother nature has always taught us.
Ghost kitchen and ghost restaurants. The new business model for professional kitchen also in Italy
Water! In many areas of the world it means contributing to the socio-economic well-being of a country. This is what we did in Uganda.
International contexts require to continuously invest to improve all the processes and solutions offered.
Sessantasei Srl: Handmade taste ready meals has chosen Cucimix and Easypan by Firex
Share the taste, the recent payoff chosen by Firex, merge our image always linked to big size machines, able to produce large quantities of food, therefore for communities and central kitchns, with a new concept of high-quality food and taste.
Self-produced hand sanitizing with Cucimix machinery, the machine suitable for companies, the GDO. With Cucimix by Firex it is possible, cheap and useful to respond to the Covid19 emergency.
Coronavirus: Ghost Kitchens can grow up. At a time when delivery food is growing, the solution is in centralized kitchens
During Corona virus, Firex from Belluno is open. As per the "DPCM of 22nd March 2020, Firex continues with its production activities, because it is functional to ensure the continuity of the supply chains of essential activities.
Coronavirus Belluno. Firex srl is working to ensure continuity of service for our customers and for all our employees
Firex launches its new website worldwide. Today all the information and solutions for the food processing and food service sector are easier and faster to reach on firex.com