LAKRIDS BY BÜLOW
https://lakridsbybulow.com/
Danish
Sector: Food Processing
My name is Jacob Aabjerg Pedersen, COO at Lakrids by Bülow. LAKRIDS BY BÜLOW is the story of passionate craftsmanship for gourmet liquorice. Since 2007, we have crafted exceptional Danish liquorice, and today we continue our journey of creating unforgettable taste experiences with liquorice at our core. Our ambition has always remained the same: To inspire people around the world and share our love for this unique Nordic flavour.
LAKRIDS BY BÜLOW was founded on the Danish Island of Bornholm in July 2007. Our founder, Johan Bülow, spent countless hours in his mother’s kitchen perfecting his craft, dedicated to elevating liquorice into a gourmet taste experience.
When our first store opened that summer, the scent of freshly cooked liquorice could be detected from 100 metres away, and everything sold out within just two hours. Since then, we have been on a mission to make the world love liquorice through sensorial taste experiences rooted in Danish craftsmanship.
Most people around the world think they hate liquorice, but LAKRIDS BY BÜLOW is on a mission to change that narrative. One of our biggest challenges has been overcoming the notions people have about liquorice. We’ve had to show that it can be a sophisticated, versatile, and delicious flavour that goes far beyond what many expect. Through innovative flavours, the very best natural ingredients, and a dedication to craftsmanship, we have converted liquorice haters all over the world and built a global community of liquorice lovers.
Some numbers
All of our liquorice is crafted at our factory just outside Copenhagen. Every year, our 50 production operators produce millions of jars filled with gourmet liquorice at our 4.200 m2 modern factory. We are 100% operated on green energy and are proud to be a B-CORP company, meeting the highest ESG standards.
Tha challenge for LAKRIDS BY BÜLOW
Our goal has always been to make the world love liquorice – one liquorice at a time. We have already changed the way Danes see liquorice, and Germany and the UK is now a key focus. In recent years, we have opened several brand stores outside Denmark and seen our brand awareness grows. Looking ahead, we are excited about continued growth in those markets and beyond. Another big dream of ours is expanding further into the US, where we see enormous potential.
What the customer says
We chose Firex because it’s a reliable product that we have used for years, ideal for producing our organic SLOW CRAFTED liquorice.
We use Cucimix 130 liter and Cucimix 90 liter machines that play a crucial role in our production process, accounting for around 10% of the liquorice cooked at our factory.
Cucimix help us achieve precise temperature control, which is a crucial parameter in our production process. Time and temperature are key metrics that ensure our liquorice meets the high standards and quality we require.
Jacob Aabjerg Pedersen, COO at LAKRIDS BY BÜLOW: “Cucimix is a reliable product we are already familiar with. It has consistently supported our production effectively here at the liquorice factory. Cucimix helps us to achieve precise temperature control, which is a crucial parameter in our production process”.
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